
Brazilian semi-jewelry
Brazilian semi-jewelry with a true Brazilian finish.
Gold-finished pieces in the Brazilian tradition, made to look like fine jewelry and to be worn every day. Shipped across the US from New Jersey.
What is Brazilian semi-jewelry?
Brazilian semi-jewelry (semijoia) is jewelry with a metal base finished with a layer of precious metal, usually gold. It sits between costume jewelry and solid gold: it has the look of fine jewelry, lasts far longer than fashion pieces when cared for, and costs much less than solid gold.
Brazil has a long tradition in this craft. Brazilian pieces are known for careful polishing and finishing, which is what Karine looks for when she chooses each piece for KJ.
Brazilian semi-jewelry
Why women choose it
The look of fine jewelry
Warm gold color and a polished finish that reads as fine jewelry, for daily wear and special days.
Made for real life
Pieces you can wear to work, to dinner and on the weekend, and layer the way you like.
A friendlier price
You can build a collection of styles for the price of a single solid gold piece.

First collection
The first pieces are on their way from Brazil.
KJ is just opening. Karine is bringing the first collection of Brazilian semi-jewelry and 925 sterling silver herself, and every piece goes up here with real photos and prices as soon as it lands. Leave your name and we will let you know first.

Keep the gold glowing
- Put it on after perfume and lotion, take it off before the shower, pool or beach.
- Wipe with a soft dry cloth after wearing.
- Store each piece separately in a closed box.
FAQ
What is Brazilian semi-jewelry?
Is semi-jewelry the same as costume jewelry?
No. Costume jewelry is usually made to be cheap and short-lived. Semi-jewelry uses a metal base finished with a layer of precious metal through a more careful process, so it looks closer to fine jewelry and lasts longer with good care.
Does gold-finished jewelry last?
How long the finish lasts depends on the piece and on how it is worn and stored. Keeping it away from chemicals, water and friction, and storing it dry, makes a big difference.
Can I ask about the materials of a piece?
Yes. Message Karine on WhatsApp and she tells you what each piece is made of before you buy.

Looking for a specific piece? Ask Karine.
Tell her what you have in mind and she lets you know what is arriving.
